What Does Logo Mean in Portuguese? Uses, Phrases and Songs

What does logo mean in Portuguese? Here's the short answer: in Brazil, logo almost always means "soon," "right away," or "in a moment," and it has nothing to do with a brand logo. That's why logo in Portuguese is one of those false friends that trips up so many learners.

We Brazilians use this word all the time: "vai logo" (hurry up), "até logo" (see you soon), "logo logo" (in a bit), or "logo que eu terminar" (as soon as I finish). And here's a fun twist: logo can also mean "therefore," like in the famous line "penso, logo existo," which you know as "I think, therefore I am."

In this lesson I break down the meaning of logo in Portuguese with everyday phrases, a video, and even a couple of songs, so you know how to use logo in Portuguese and sound like a native, not a textbook. And if you landed here looking for a brand "logo": in Brazilian Portuguese we also say logo or logotipo, just like in English. But here we're talking about the other one, the word you'll hear in every conversation in Brazil (and if time words confuse you, check out how we say "right now" in Portuguese).

Video: Different Ways to Use LOGO

In this video I explain, as a Brazilian, the most common ways to use logo in Portuguese, with real pronunciation and examples you'll hear in Brazil. Watch it before the phrases: it makes the logo meaning in each context much easier to get.

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Portuguese Phrases to Practice

Logo in Portuguese changes meaning depending on the words around it: it can mean "now," "soon," "as soon as," or even "of all people." Here are the combinations we use the most in Brazil, each with a sentence to practice out loud.

FAÇA LOGO

"Faça logo" is a direct request that means "do it now" or "just get it done," and we use it when we don't want to put something off. In the sentence below, "fazer logo" means doing the analysis right away, before making the decision.

• Eu acho melhor fazer logo uma análise desse relatório antes de tomar uma decisão definitiva.

LOGO LOGO

When we repeat the word, "logo logo" means "in a little bit" or "any minute now": something that's going to happen very soon. It works a lot like "any minute now" in English, and here in Brazil the wait is usually just a few minutes for real.

• Eu já terminei meu trabalho e estou esperando meus amigos chegarem, eles devem chegar logo logo.

FAZER LOGO

With "eu faço logo" you promise to do something right away, with no delay, like saying "I'm on it" or "I'll get right on it." It's the natural way to reassure someone who's waiting on a favor or a job.

• Fique tranquilo que eu faço logo, não vai demorar nada pra consertar o carro.

FICAR in Portuguese and its 20 meanings in everyday expressions

LOGO QUE EU TERMINAR

"Logo que" means "as soon as" and shows that one action happens right after another. We Brazilians also say "assim que" or, in a more formal tone, "tão logo," with the same meaning.

• Logo que eu terminar de responder os emails eu passo por aí pra te pegar.

Different ways to use PEGAR in Portuguese.

LOGO VOCÊ

"Logo você" doesn't mean "soon you," it means "you of all people" or "precisely you." We use it to show surprise or irony when something happens to the person we'd least expect, just like in the song "Logo Eu" you'll hear further down.

• Como assim você foi reprovada? Logo você que estuda tanto!

As you've probably noticed, "logo" is a super common word in Portuguese that shows up in different contexts with different meanings. Knowing how it's used will help you understand the language better and speak more fluently.

Other Expressions with LOGO You'll Hear in Brazil

Besides the phrases above, there are expressions with logo that we Brazilians use every single day, especially to hurry someone up or to say goodbye. Once you get these, you'll catch the meaning of logo in almost any conversation.

• Vai logo! – Hurry up! or Come on!, when someone is taking too long.
• Fala logo! – Spit it out! or Just say it!, when someone keeps beating around the bush.
• Volta logo – Come back soon, very common when saying goodbye to someone you love.
• Até logo – See you later or see you soon, a friendly goodbye.
• Logo mais – Later on or in a bit, almost always on the same day.
• Tão logo – As soon as, a more formal version of "logo que."
• Logo de cara – Right off the bat or from the very start.

Want to sound even more natural? Check out the Brazilian expressions for speed we use instead of "rápido" and learn to say goodbye like a local with these greetings and farewells in Portuguese.

Songs That Use LOGO in Their Lyrics

Listening to music is one of the best ways to lock in logo in Portuguese, because you hear the word in a real context. In "Logo Eu," logo has the "me of all people" meaning you saw in logo você. If you like learning this way, check out my list of Brazilian songs in Portuguese.

• "Logo Eu" - Jorge & Mateus

• "Logo Dou um Jeito" - Vou pro Sereno

Inspiring Quotes with LOGO in Portuguese

In this quote by Coelho Neto, logo means "now" or "right away": whoever puts off until later what they could do now loses opportunities that never come back. It's the meaning we use the most in Brazil.

“Quem deixa para fazer depois o que pode fazer logo, perde o que nunca mais encontrará.”
― Coelho Neto

You can find more quotes with logo on KDFrases.